Search-Engine Ranking Research Project

Its a wide, wide web out there. Investigate how search-engines like Google rank the results that they return from searches. Explore how to make your site more visible on the web.

Record your research results, links to pages, and answers to the questions below on an appropriate titled page in your web portfolio.

Search Me

  1. How does an search-engine work? Why do different search-engines give different ranking to websites for the same search phrase?
  2. What is a <meta> tag? What is the purpose for Keyword and Description meta tags? Why might you include meta tags in your pages? Do meta tags make your page more easily searchable or improve its ranking?
  3. What are several ways that you can publicize your page and make it more visible on the web?

seek and You shall find

  1. Research three websites that have similar goals and audiences as your personal website. Complete the following table of information from your reseach.

     

    URL

    Words used in page titles and headings

    Words used in Description meta tags

    Words used in Keyword meta tags

    Site 1

     

     

     

     

    Site 2

     

     

     

     

    Site 3

     

     

     

     
  2. Based on your research, update your personal website's titles and headings as appropriate.
  3. Based on your research, create a Description meta tag and a Keywords meta tag (and an Author meta tag) for inclusion in each page of your personal site.
  4. Based on your research, list three techniques to publicize your site that make sense for your site and its audience.